The has shot to fame recently, and has done so through the most prestigious of sponsors: Oprah Winfrey.

Oprah’s recommendation of a book — ‘The Perricone Promise’ by Dr. Nicholas Perricone — has meant that the food highlighted as the world’s number 1 super food — yes, it’s the acai berry — has become an essential part of many peoples’ diet. This transition from simple berry harvested in the Brazilian rain forest to national hero has been rapid.

It was not only Oprah and Dr. Perricone who helped the acai berry make this ascension up the ladder of fruit: the New York Times has been on the case, and even family doctors have started to recommend the consumption of the — or more properly one of the many products made from the or its extracts — in order to aid fitness and general well being.

The acai berry may have started off as something of a fad within certain health food circles — indeed people had been using acai berry for many years before Oprah brought it to the nation’s attention — has become a well grounded national obsession. If it makes people fitter and more healthy then why not. Good luck to the little acai berry, I say!

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